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This article on Fred Franzia, the owner of “Two Buck Chuck” wine, is absolutely hilarious. Definitely a recommended read. Here a few a few choice quotes:
“’We buy wineries from guys from Stanford who go bankrupt. Some real dumb-asses from there’”
“There’s even a war against the guy who rents the portable potties for the field workers: When the guy raised his prices, Franzia went for his sword and shield; he’s buying his own portable johns now. ‘To you, that’s a sh*tter,’ he says, pointing to a blue kiosk. ‘To me, it’s a profit center. It’s a sh*tter war. You got to have a war at all times.’”
This gentleman is fantastic.
